Facebook Social Media Marketing Overview
Facebook Page Management
The goal of our Facebook management service is to increase the engagement rate with the existing base of Facebook fans. One of the ways that we accomplish this is through an ongoing content marketing system that runs through the website of the client. Our system publishes articles with infographics that have a proven track record of being shared within Facebook. This allows us to send high converting traffic to pages within your site that reinforce social media marketing via sharing.
Facebook Like Building
We work with our clients to increase the total number of prospects and customers that have liked their Facebook page. Every social media marketing campaign is unique to each client, and we focus on leveraging existing assets that will deliver the highest ROI.
Facebook Social Media Advertising
We create and manage Facebook ad campaigns for our clients. Our social media ad experts create custom Facebook ad campaigns that are designed to focus in on the ideal target audience with the highest conversion rate. The design team also creates custom landing pages tailored to be congruent with each advertisement.
Example of Good Placement of Facebook Share Button
The blog WPVirtuoso does a really good job at placing its Facebook share buttons at the bottom of each post. They also place a nice call-to-action statement right in front of it that reads, "Share this post now." Just by placing a few good words next to a like button can double the amount of likes a post will get.
Twitter Social Media Marketing Overview
Twitter Account Management
As with Facebook, we leverage our content marketing system to push targeted Twitter traffic back to the client's website. The end goal is to drive more revenue from social media marketing. This is accomplished by creating tweets that having the highest click through and retweet rate. The two major components of a successful tweet are the message and the landing page.
Increasing Twitter Followers
One of the primary goals of our social media marketing campaigns is to increase the total number of Twitter followers to our clients. The number of followers that a company has can influence everything from the conversions ratio of the site to how long a visitor will stay on a website. We use a variety of social media marketing techniques and strategies to increase this number.
Twitter Social Media Advertising
We use a network of the most influential users on Twitter to promote our clients to. The network is made up of over 42,000 people and businesses that have agreed to tweet out messages in exchange for getting paid for each click that the tweet generates. We also work with high profile celebrities that are paid per tweet as opposed to per click.
Example of Good Placement of Twitter Tweet Button
The Glow Day Spa blog does a great job of placing the tweet button on their articles. They have a custom tweet button, along with their other social share buttons, right below the title of each of their posts. This is a great way of showing immediate exposure of the social share button while using the same color scheme of the blog.
YouTube Social Media Marketing Overview
YouTube Video SEO
The biggest ROI producing video marketing technique is YouTube SEO. YouTube is the number two search engine behind Google, which means that it is bigger than Yahoo and Bing. Our proprietary process allows us to have our client's videos show up first in the search results for high converting phrases on YouTube.
Video Production Services
We offer video production services to every city in the United States and Canada. Our clients are assigned a producer and videographer that guide them through the entire process, from pre-production to placing the video on their website.
YouTube Channel Design
For all of our clients that utilize our video or YouTube services, we create a custom YouTube channel using design elements from their main website.
LinkedIn Social Media Marketing Overview
The number of LinkedIn connections is the most important element of the social media marketing strategy for LinkedIn. We help our clients connect with some the most connected users on Linkedin. This allows them to virtually contact any decision maker on the network.
LinkedIn search traffic converts at a five times greater rate than Google search. Our social SEO specialists optimize our clients profiles so that they will come up for specific searches for targeted keyword phrases.
LinkedIn Status Updates
As with Facebook and Twitter, LinkedIn also allows you to send status updates to everyone that you are connected with on LinkedIn. We strategically word the updates to increase social sharing and click-thoughs to the landing page.