2012 Facebook Commerce Statistics and Social Commerce Stats
An awesome infographic that shares Facebook commerce statistics and social commerce stats for 2012 and covers the five top ways to market your brand.

"Facebook commerce is starting to become a major focus for marketers of brands that produce over $10 million in yearly revenue. There are major purchasing opportunities by simply offering exclusive items to Facebook fans of a brand who are active on the page."

2012 digital marketing advertising infographic stats


About the Contributor: Cheap Sally is a local coupon provider.

Top 5 Ways to Market Your Brand in 2012

1. Social Bookmarking:

Helps brands receive more exposure and traffic.

Top 5 sites: Twitter, Digg, StumbleUpon, Reddit, and Pinterest

Pinterest - Users repin and store their online image finds and share with the Pinterest community. Average user spends 88.3 minutes repining each day. Directs more visitors to third-party sites than Google+, YouTube, and LinkedIn joined together. Etsy allows pinners to automatically pin descriptions with the item name and price

2. Facebook-Commerce:

Used by brands to offer exclusive items and sales to fans. ¼ of the time spend on the internet is on Facebook. The predicted market potential for social commerce brands is $30 billion. A referral from a trusted friend will make users four times as likely to conduct a transaction inside Facebook. Oscar de la Renta sells items from the runway to fans, creating a small a group of active brand ambassadors that turn into customers

3. Digital Coupons:

Online coupons give customers a more convenient way to get coupons from a different variety categories and retailers. Used by 47% of online customers in 2011. AutoTrader.com uses promo code discounts to get customers to purchase their services and products for a reduced price

4. Mobile Photo Sharing:

Helps brands share behind-the-scenes photos with fans and create an engaged community as they like, share, and comment. 200 brands currently use Instagram. Starbucks uses Instagram to encourage followers to photograph their drinks and tag them with #starbucks for everyone to see.

5. Gaming:

Users become engaged as brands take real-world situations and turn them into virtual worldwide competitions. Of the top 100 games in the app store, 65% of revenue was generated by free games. In 2016, $2.8 billion will be spent by companies on gamification. Nike’s Tag turns running into a social game in which users tag other players and run to avoid being “it.”