Leverage Yourself
as an Expert by Using Social Media
Find Which Platforms Tailor to Your Target Audience with
These Tips and Resources
Facebook
Contains over 845
million users
Creates a platform
for more personal interaction
Facebook pages
house all of your company information on one page
Used mostly by
males and females aged 21-24
Con: connecting with
too many people can result in dilution of genuine connections
Twitter
140 million
active users who tweet an average of 320 million a day in 2012
Pros:
Quick updates
Easy to monitor
conversations about your brand
Easy to find
potential customers
Great way to
address customer concerns in front of an audience
Hashtags make it
easier to share content and be easily found
LinkedIn
Over 150 million
users
A place to show off
accomplishments and connections with others
Pros:
Creating your own
group can lead to discussions about your industry
You can display
your expertise by answering relevant questions on an Answers page
Audience consists
of 51% males and 49% females
You can be
successful by sharing relevant content and answers to questions
Google+
Gains around 625,000
new users daily
Pros:
Can alert people
of conversation by putting + before their names
Circles help you
group different types of contacts and tailor your messages for each one
Gender consists
of 69.62% male and 30.38% female
Used by
engineers, web designers, marketing professionals, software developers, and
students
A great place to
share insight, blog posts, and questions and answers that relate to your
industry
category
Stay Connected!