Why Pinterest is Addictive
September 2011 to February 2012, the amount of monthly unique visits to
Pinterest grew by over 866%
Pinterest user spends around 98 minutes per month, as compared to 150 minutes
on Tumblr and 420 minutes on Facebook
behind the Addiction:
Pinterest’s website design is very simple, and it allows users to easily scroll
through content with minimal effort and distraction. Images take up most of the
space in order to keep users’ attention and comments and repins are neatly
placed under images.
– The boards on Pinterest serve internet users’ addiction to finding and
hoarding images and content. Pinterest relies on users to create content and as
more is generated, more users frequent the site.
Refuge – Many
Facebook and Twitter users have turned to Pinterest in order to find refuge
from relationship statuses, vacation photos, etc. Users can also be free to do
the things they like on Pinterest without worrying about personal content or
With the browser plug-in, Pinterest is easily accessible. Unlike Facebook and
Twitter in which you must access the website in order to post content, the
‘Pin-it’ button will pin your content for you.
Pinterest users have the potential to become social media famous. New pins are
placed on the front page and with access to a Facebook account you can add your
friends to join.
Things – The image boards on Pinterest encourage users to desire to be more
creative. Users come back because they want to find something new to try and it
makes them excited.